Lucozade Studio Shoot
The brief was open. Take any product we could get our hands on and build an idea around it. I chose Lucozade, and specifically the blue one, for the colour it brought to the frame. Blue reads cold, so I built the whole shoot around that: ice on the set and a fine water spray over and around the bottle, to give it a sense of cooling, that good feeling of an ice-cold drink after a workout. The final set runs from clean product shots through to bolder poster compositions, all selling that same cold hit rather than just the bottle.
Set up
