Kodo Drive

Japanese sports cars are my favourite cars, so when the brief was to design a brand, logo and poster from scratch, I went personal. I built a Japanese sports car membership club, where you take out a car the way you'd loan one for the day. That gave me the freedom to put just one car on each poster. No dates. No busy spreads with multiple cars. One car, one frame. The palette came from a photo of a Japanese castle: cream from the brick walls, red from the trees around it, with grey and black for contrast. Three cars in the series: the Mazda RX-7, the Nissan R-34 Skyline, and the Mazda MX-5. The three I'd pick.

Discipline

Poster · Illustration

Series

Mazda RX-7 · Nissan R-34 · Mazda MX-5

Year

2025 - 2026